Bringing a responsible culture to all

We love the experiences our products bring. So we help consumers savor our 
unique spirits with the care, respect and patience with which they’re crafted.

Four people holding glasses, sat around a table. A bowel of olives and a plate of cold meats beside them.
A plate of cut figs beside a small glass of cocktail. Two seated in the people hold glasses, smiling

Informed choices: building lasting memories

We want people to see only appropriate marketing and promotional materials, leading to informed choices.

Continued promoting DrinkSmart™ our global platform for communicating with legal-purchase-age consumers about responsible consumption

Consumer information: staying smart

DrinkSmart is our voluntary strategy for responsible enjoyment. This global platform shares content to help legal-purchase-age customers make smarter decisions.

A group of people sharing a meal at an outside table.

Ran a DrinkSmart campaign in Japan with a reach of 28 million across 
diverse platforms, including newspapers, digital media and its own 
dedicated website

Friends sitting together image

More information: including everyone

We’re always looking to include everyone’s preferences by offering lower alcohol/alcohol-free products and cocktail recipes.

Added consumer information to an additional 277 SKUs, with 8% of our shipped volume featuring updated labels

More to Explore

Nature Positive

The water in our production, the crops in our ingredients, the wood in our barrels. We protect and nurture the natural resources at the heart of what we do. So we can keep doing it for generations.

Trees surrounding water image

Community Positive

We take pride in making Suntory Global Spirits an inclusive, diverse and equitable culture. Throughout our business, operations and communities, we embrace our firm belief that what makes us different, makes us better.

Workers image
Beam Suntory and Supercritical Solutions Celebrate a World-First in Journey to Net Zero Hydrogen Distilling for Whisky Production
Net Zero Hydrogen Distilling for Whisky Production
Net Zero Hydrogen Distilling for Whisky Production
Beam Suntory Makes Significant Advancement in Protecting Scotland’s Peatlands with Third Major Restoration Partnership
Beam Suntory Makes Significant Advancement in Protecting Scotlands Peatlands
Beam Suntory Makes Significant Advancement in Protecting Scotlands Peatlands
Maker’s Mark® Bourbon Advances its Pursuit of Flavor Through Nature With the Filling of its First Certified Regenified Barrel
Maker’s Mark® Bourbon Advances its Pursuit of Flavor Through Nature With the Filling of its First Certified Regenified Barrel
Maker’s Mark® Bourbon Advances its Pursuit of Flavor Through Nature With the Filling of its First Certified Regenified Barrel
Laphroaig® unveils packaging redesign in line with long-term sustainability goals
laphroaig unveils packaging redesign in line with long term sustainability goals
laphroaig unveils packaging redesign in line with long term sustainability goals
Beam Suntory Releases 2022 Sustainability Report
Beam Suntory Releases 2022 Sustainability Report
Beam Suntory Releases 2022 Sustainability Report

Join our team

Could you help us become the World's Most Admired Premium Spirits Company? If you're ready for something new and exciting, join our dynamic team that thrives on innovation, collaboration and celebrating success.

SEE CURRENT ROLES

Download latest Sustainability Report